The Secrets of Unique Blogging Voice
Posted on 07. Sep, 2009 by Isaac Yassar in Blogging
Many bloggers think that unique blogging voice is one of the keys to success: a voice that is unique and different from the rest of the blogosphere.
Successful bloggers like Darren Rowse (problogger.net), Brian Clark (copyblogger.com), Jeremy Shoemaker (shoemoney.com), Yaro Starak (entrepreneurs-journey.com), John Chow (johnchow.com), etc, are all considered having unique blogging voices.
I think the idea is hyperbolic.
Regarding blogging, a voice can be described as the way a blogger thinks, expresses, and responds to something that can differentiate himself / herself from the others.
Well actually, we bloggers always think, express, and respond to something in different ways. That’s our nature, that’s our original character. So every blogger already has different and unique style and voice, if compared to others.
The secrets
What makes a blogging voice considered unique and get admired by public is not actually the voice itself. Passion and expertise behind it makes a blogging voice admired as unique.
Passion enables a person to speak something with more depth and details. For example, if your friend loves tweaking computer hardware so much, he will be able to give solid comment to the newest Intel processor. It’s because he is so passionate about it.
Bloggers with passion develop stronger voice, because they more willing to say what they want to say, in the way they want to say.
Expertise comes from knowledge, skills, and experience. Expertise draws public trust. For example, a professor has a controversial argument on subject ‘A’. People then think he is unique, vocal, and brave enough to be different.
Who would think like that if he is only a 19 years old undergraduate student (with exactly the same argument)? People won’t think he is unique, they’ll think his way of thinking is weird. It’s just because people trust a professor better than a freshman, because a freshman is considered to have less knowledge, skills and experience than a professor.
Bloggers with knowledge, skills, and experience draw public trust easier. They are then considered as experts by public. And whatever their opinion and voice will be admired because public trust them.
What we should do?
We already have our own blogging voice, but may be we don’t have enough knowledge, skills, and experience to be a successful bloggers yet. Learning is what we need to do. Once we have lots of knowledge, skills, experience, and reach success, whatever blogging voice we use, people will admire it and consider it to be unique.
Let’s prove it 
20 Responses to “The Secrets of Unique Blogging Voice”
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About Isaac Yassar
I am a part-time blogger who really loves blogging and WordPress.
I always want to be a better blogger and this blog is a journal for it. Read more on my about page.
LetUpdate
07. Sep, 2009
let’s update our knowledge then! Hehehehe….
There are no new thing in this world, but there are always new way to deliver the things.
Dennis Yu
07. Sep, 2009
Isaac– great post! Fully agreed that expertise and passion are the keys to a great blog! Perhaps also add humor and interactivity.
Isaac Yassar
07. Sep, 2009
Thanks LetUpdate and Dennis for your comments and complement. I am honored you have you here. Btw humor and interactivity are also good things to add to our voice. However, it depends on the natural style of each blogger. The super serious ones won’t agree much on humor I guess
ZXT
07. Sep, 2009
Interesting post Isaac. I’m a new blogger so I’m in the process of getting my “own voice”…in time I know I can have my own.
Zee
Tech-Freak Stuff
07. Sep, 2009
Indeed very true! It is correct that experience brings Expertise and Passion towards a particular things helps the person excel in it.
But, just imagine the scenario…What if Darren Rowse sells his blog to you? Will you get a great benefit of that? Will you get a pre-made voice of Darren as an advantage?
earningstep
08. Sep, 2009
nice article…. this really help me to do more with my blog
Jim Hardin
08. Sep, 2009
Great points Isaac! The great ones out there, those successful bloggers, speak with confidence and with their confidence they build your trust. Getting trust with someone over the interent medium can be difficult, but providing people with great information, like you have, builds peoples trust in you. Share with people, show people things that you learn and you will build trust.
Keep up the great work!
Jim
Isaac Yassar
08. Sep, 2009
Thank you my friends Zee, Tech-Freak Stuff, earningstep. and Jim for your kind words and encouragement. With experience, we can surely develop our own solid blogging voice with our own style.
If Darren Rowse sells his blog to me, I don’t think I can replace him because we have different voices. He is him and I am me. I doubt that I can afford it anyway
Blaine Bullman
08. Sep, 2009
Great post Isaac. They also have 1 other thing in common “Certainty”. If you read posts from any of the top bloggers listed above, you will find when reading that they know what they are talking about and in their videos. It’s so true what you said about passion, if you’re not passionate about what you’re blogging about you need to change to what you are passionate about.
Sire
08. Sep, 2009
While passion and expertise may have a lot to do with it, I think that a blogger’s style of writing is also very important. As a specific example one may want to visit Extremejohns blog.
Melvin
08. Sep, 2009
Well my take as always is that a lot of people are trying to sound too much like a ‘robot’ and thats the wrong time. Blogs become unique by the way they were managed, the way posts are written. And in that way, blogs become famous for their own unique thing…
Matt Wolfe
09. Sep, 2009
Great post Isaac,
I agree that passion and expertise are the key to creating a successful voice in blogging. I believe the passion is the easy part. If you don’t have the passion, you probably have no business blogging about what you are blogging about. The expertise just comes with time. The longer we do this stuff, the more we will understand and the more we will learn along the way.
Matt
Tycoon Blogger
09. Sep, 2009
Isaac,
Well said and I agree that passion and expertise are essential to being a good blogger. The other thingh would add is to take action. There are so many bloggers that are afraid to put themselves out there. Like Shoe Money says, sometimes you take to stick your pecker out.
BTW,
Thanks for entering my “Rookie Blogger of the Year” contest!!
Isaac Yassar
09. Sep, 2009
Thanks for spending some time leaving comments my friends: Blaine, Sire, Melvin, Matt, and T-B. Certainty, style of writing, time, and taking action are great points to add. Especially time, combined with learning they will obviously bring supreme results.
Jared P Little
12. Sep, 2009
I havn’t learned this much in a long time. Blogging has been a adventure for me for sure. It nice to be learning a lot again.
Isaac Yassar
12. Sep, 2009
Yeah, your blog will grow strong Jared by constant learning. Let’s learn and grow together then, it is always fun to have some buddies around doing the same thing and supporting each other.
Mark Smith
16. Sep, 2009
I like the way you described your style as your blogging voice. I find that most of us write in a certain way that distinguishes us from one another. The example from Sire about Extreme John is perfect. His blogging voice is just what you would imagine…bold, in your face, blunt and humorous. I can’t wait to read his blog first thing in the morning every day.
You also have to be yourself in order to be taken seriously and have a regular following. I don’t think you would find Extreme John writing articles about quantum physics or the proper etiquette for wedding invitations (not dissing you,my brother just making an example). If you want to know about his bulldogs, extreme limos, tanning and smoothies or Mixed Martial Arts, he is the source.
I am glad some of us use our actual faces so you can attach that unique blogging voice to a face. Sure, anyone can put any image up and become that person. Adding video removes that doubt and solidifies your place in the “Trusted Inner Circle”. I’m also not knocking the creative use of a gravitar if it suites the concept of your blog. I used to be a disc jockey, and on several occasions I have been told that I have a great face for radio.
I think my blogging voice may be either an attraction to those who like entertaining comments, but a distraction since I write long comments. That is just how I am in life, blogging, and business. Either way, you can always just skip by my comments if you don’t have the time for a good laugh.
Isaac Yassar
16. Sep, 2009
Thanks Mark. Yes, everyone has their own style in writing stuff, including comments. I am happy that you are willing to spend much time to write yours, I enjoy reading it
alaJoAnn
22. Dec, 2009
Knowledge and experience develop confidence. Confidence projects “I’m OK, your’re OK.” People like that. You nailed it in concluding paragraph – there’s hope for all!
Isaac Yassar
22. Dec, 2009
Exactly. With learning, everything is possible. In the past, humans thought walking on the moon was impossible, now we’ve done it. That’s the way it is.