How to Build Ass-Kicking Content, a Foolproof Guide

Posted on 22. Jul, 2009 by Isaac Yassar in Uncategorized

ass-kickingHi fellas!

If you are a fan of the famous content-is-king blogging strategy, building good content is the first and the most important thing you should + must do. Good content is helpful and delivering value to your visitors. Bad content is the contrary, plus the duplicate and the stolen.

Some people say that building valuable content is hard, some other think it is easy. Both are right, depending on the point of views used. In my opinion, building great content is easy and very possible for those who really want it, but takes time and continuous process.

How?

See folks, building valuable content requires skill and knowledge, and obtaining them needs process. The key is the process here, which takes time and hard work. So, here is what you need to do: keep writing content that delivers value to your visitors, no matter tiny or gigantic. Try to produce the value as good as you can, then improve it again and again. Keep delivering value, that’s the point.

No matter slowly or quickly, clever or dumb-ass, everybody learns (including you). As long as you keep processing, you will always grow. Your content will slowly but steadily improves in term of quality, maybe starting from value-less content, then grow into less-valuable, quite-valuable, valuable, very-valuable, then the ultimate: life-changer. They are right about experience is the best teacher.

Value range

Ladies and gentlemen, on a point of view, the value of content itself is various, ranging from tiny to life-changing level. Tiny value means that your content is helpful in a way, but easily forgettable. Once people enjoy your small favor, they will likely forget you, for example: tips and tricks, how tos, light topics, etc. Don’t be sad if they’re your topic, since it’s still better than delivering no value at all :D

On the other hand, huge value can really alter people’s way of life, and they will not forget it as long as they still draw breath. This value usually comes from heavy topics, such as self-development, leadership skill, spiritual / paranormal guide, etc. This value is able to trigger massive viral marketing effects. If you can deliver one, perhaps people will still remember you even in their afterlife, they will follow you as ghosts and hug you full of love ;-)

However, in another point of view, small value many times and life-changer value a few times are not too different. Also, small value for those who really need it is a huge favor. Life-changer value for those who don’t need it are tiny favor. Principally, if you are keep-delivering value to others, you are good. Someone will always think that you are valuable in some ways, at least your mum :-)

Oh, and in case you asked, life-changer content does exist. I have read one. I would not be here if a year ago I did not read How to Monetize Your Blog, a massive article by the famous Steve Pavlina that is based on his online experience for more than a decade. Steve changed the title of this article recently. The link above was the nostalgic title when I read it in the past.

Quantity or quality?

If you have to choose, quality is always number one and quantity comes later. You know those two words do not come along together. If you concentrate on quality posts, your quantity of posting will be reduced, and vice versa.

Writing a post is an investment, so make sure you always invest all the time needed. Otherwise, you may regret it later on. One post per day is a good and common option to start. After your writing efficiency increases, you can adjust the period.

Short or long?

Quality content does not necessarily relate to short or long articles. A quality article is concise, complete, deep, but not babbling. If a short article contains all those aspects, then it is a good one. If a long post lacks of all those points, it is the worst thing in the world.

Yours or others?

You’re still with me? Great! If you don’t write your content yourself, you don’t develop. Stay away from free yet qualified articles out there, which are usually in creative common license. They are duplicate content, and uncle Google is not too fond with that kind. They can harm your search rankings.

And never ever steal someone’s content, that’s bad for everyone, trust me.

Mistakes?

If you have been trying to produce quality content for a while yet you don’t see any sign of success, that’s great! Because you have made many mistakes, from which you can learn a bunch of lessons. One mistake teaches at least one new knowledge. More mistakes give more knowledge.

Therefore, don’t be afraid with making mistakes, instead, be afraid if you don’t learn from your mistakes. How many times did Edison make mistakes before successfully invented light bulb? 5K, 10K, or 20K times? He’s really dead stubborn indeed ;-)

“People fail forward to success.” Said Mary Kay Ash.

Foolproof?

Yes, this guide is foolproof, which means everyone can successfully apply it, no matter smart or stupid. As long as they are able to learn, willing to work hard, and not giving up in the middle, they will succeed. Smart bloggers can reach success faster than stupid ones, that’s the only difference :D

After building great content, make sure your formatting is good enough to support it. So you might want to check 6 Post Formattings that Make People Read.

OK folks. Now, those who can produce super quality of content always start from scratch, don’t they? And if you’re a scratch, you’re on the right way :-)

Tags: Copywriting

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